I collaborated directly with the UK’s biggest and most well known gym brand on a new ‘at home’ concept working on the creative direction, development and execution of all assets.

We shot a 30sec motion piece, cut downs then stills.

For post, on both motion and stills, I collaborated on the edit, grade and VFX process working alongside brilliant specialists throughout.

Having full creative control was an absolute treat! Working with some of the best colleagues across production, lighting and camera departments building a fun, energetic team is always a pleasure.

There’s nothing like the buzz of a shoot so thanks to you all for your energy and patience. 💫

Client - PureGym - Production - @killer_art_production - Producers - @lulubigred - @larafolland - Location manager - John Hopkins - Director / Photographer - 👋🏻 - DOP - @twootton_ - 1st AC - @peterswinford_ac - 2nd AC - Mike Mrocek - Gaffer - @jimagnewlighting - Spark - Harry Gay - Assistant - @samocourt - Stylist / Props - @maria_francolini_stylist - HMU - Viorela - Talent Tamica & David - Equipment - @directdigitalhq @panaluxworld - Edit - @riccardo.fusetti - Grade - @samanthaday_colourist - VFX - @bigbalcony -Still retouch - @darkroomdigital_uk @j0s3f1ne

New ‘at home’ concept brand developed across 2022 for PureGym