Commercial and reportage stories of Sport, Active lifestyle, PEOPLE and adventure.

I love how sport brings people AND their COMMUNITIES together. I'm interested in a narrative to create engaging stories with REAL moments and emotions to represent a place, a CULTURE or AN environment how it is.


mobile – 07742429137
email –

Instagram: @james__cannon


Hancock & Handsome

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The good people I work with:

/ Editorial:
National Geographic Traveller, Cyclist, The Sunday Times Magazine, FT Weekend Magazine, Waitrose Health, Official Ferrari Magazine, Athleta, HUCK, BAFTA, Waitrose Health, Outside Magazine, FourFourTwo, Monocle, N by Norwegian, Team Sky, Good Sport, The Rugby Journal, Avaunt, The Ride Journal, Guardian Labs, Boneshaker, the Cricketer

/ Commercial:
Apple, Wiggle, KXU, Ladbrokes, NFL, Canterbury, Sport Relief, Specialized, Cancer Research UK, British Triathlon, Park Run, Sony UK, Ferrari, Oxfam, MCC, HOKA ONE ONE, Guinness World Records, AB InBev.

/ Featured in:
f2 Freelance Photographer magazine, Peloton Magazine, Peli UK Hub.