Creative reportage stories of Sport, Active lifestyles, People, Travel and Adventure.

I have 14 years experience shooting stories for editorial titles, design agencies, charities and advertising clients that have a shared passion within the sports, adventure and travel industries. My passion allows me to collaborate and travel extensively with a wide network of creatives to make the variety of personal projects within the portfolio.

I love creating authentic and meaningful stories full of life, depth, detail and emotion. A story is always multi-layered with different characters, locations and sub-plots that develop as you progress.

I love how sport, professional or ameateur, bring people and their communities together from all walks of life. A unity that cuts through politics, gender or race and ensures everyone is equal doing what they truly love. I aim to create a narrative to bring engaging stories of people to life with real or crafted moments to represent how things really are.

From 2019 - I’m proud to independently represent myself to work directly and more collaboratively with your brief. I have a strong hard-working team to offer a full production service abroad or in the UK and i’m equally skilled shooting alone in a fast paced or intimate environment as I am during an energetic, full on Ad campaign.



mobile – 07742429137
email –

Instagram: @james__cannon

The good people I work with:

/ Commercial:
Apple, Wiggle, KXU, Ladbrokes, NFL, Canterbury, Sport Relief, Specialized, Cancer Research UK, British Triathlon, Park Run, Sony UK, Ferrari, Oxfam, MCC, HOKA ONE ONE, Guinness World Records, AB InBev.

/ Editorial:
National Geographic Traveller, Cyclist, The Sunday Times Magazine, FT Weekend Magazine, Waitrose Health, Official Ferrari Magazine, Athleta, HUCK, BAFTA, Outside Magazine, FourFourTwo, Monocle, N by Norwegian, Team Sky, Good Sport, The Rugby Journal, Avaunt, The Ride Journal, Guardian Labs, Boneshaker, the Cricketer

/ Featured in:
f2 Freelance Photographer magazine, Peloton Magazine, Peli UK Hub.